Sunil D'Souza

We will deliver it. 50-75, 80 basis points is a given. I mean, it's not an option.

As long as I am talking straight to the consumer, which is what happens on quick com, e-com, I am a winner and I'm number one.

What we like is not for sale. What is for sale, we don't like.

50 to 75 80 whips is a given. I mean there it's not an option. We will deliver it.

What we like is not for sale. What is for sale we don't like.

I would rather go play where the consumer is even if it's a slightly lower margin than not go just because it is lower margin and land up with no margin.

We've always guided for a mid to high single-digit growth for the tea business.

The single biggest lever will be scale, simply, right? Growing 14%-15% in that ballpark, we get huge leverage of scale.

In Calcutta, 91% of the business came from tea and salt, and 9% from all the growth categories... the segmented go-to-market will be a huge unlock.

If we try to get too greedy, we will lose market share because it's a commodity-driven business.

Maintaining market share is always a better proposition because I can build back margin at a later point of time. Maintaining margin and losing relevance and market share is not an option.

I would say we are at least one, if not one and a half quarter out before seeing margins normalize.