Ranjivjit Singh
Chief Business Officer, India Business Unit, Hero MotoCorp
Notable Quotes
The festival was indeed very, very positive for us, as we saw. We prepared very well. The preparation for something like this that goes into a result like 1.6 million with a 13% growth, obviously, all the channel partners inspiring them, motivating them, getting onto the same page, getting the production and the inventory geared up, and the model mix geared up for that takes a lot.
The 125cc has seen the sharpest increase from a 13% market share in Q4 to 20% in Q1.
The whole approach, even when we launched it, we had tie-ups with the gamers, BGMI and others. And they have been really into it in terms of the younger cohort of customers because that's the lifestyle that we wanted to tap into.