Gaurav Kumar
CFO, Apollo Tyres
Notable Quotes
We have already announced price increases of 6%-8% for this current quarter. More price increases would further be needed.
The closure of the Enschede plant production remains on track. A non-cash write-off of EUR 43 million has been taken on the fixed assets this quarter.
We've taken about half the price increase that is needed. So at least a couple of more rounds of price increases would be needed to negate all the cost push that is there.
The closure of the Enschede plant production remains on track. And as mentioned earlier, we have assessed now the fixed assets at the plant as we enter into the last month and a non-cash write off of euro 43 million has been taken on the fixed assets this quarter.
Our current capacity utilization level in India is in the high 80s, and given our growth expectations for the near future, we would start hitting capacity limitations soon.
We would probably need to take a mid-single-digit kind of price increase every year.
We will not go the pricing route, and that's been a consistent strategy. It will be a mix of brand, product, and expansion of the distribution channels.
At the end of the day, the tire is a performance product. It is not a showpiece to be displayed somewhere.
The priority to profitability margins will continue to be there. And yes, a couple of our peers have definitely done better than us.
Currently, given the market situation, etc., and the overall scenario, absolute near-term, no price increase is planned.
The under-recovery from last year is about 6-odd percent.