Abhijit Roy

We are slightly boring but consistent.

It is self-evident from this price increase itself that Birla has actually increased more than what the industry has done.

We have not increased or decreased our spends. Our spends remain at our market share, sort of, you know, which is 20%.

We are slightly boring but consistent.

The new entrant actually spent far far beyond their market share. That's something which is their choice.

We have not seen this type of increase of 12-13% but we have definitely seen 7-8% price increases at least four-five times earlier.

October was negative, November slightly positive, December more positive, January slightly more positive than December, so it's improving month-on-month.

The mix change will be probably be about 3%-3.5%, you know, on account of the low-value, high-volume products selling much more than other products.

We don't want to say that, you know, we will grow at double-digit and then land up with 4-5%.

October was negative, November slightly positive, December more positive, January slightly more positive than December. So it's improving month on month.

The mix change will be probably about 3 to 3.5% on account of low value high volume products selling much more... about 2 to 2.5% were on account of direct price drops.

We are on par with almost our market share. The player that you spoke about is much in excess of the market share that they hold. That's their entry strategy which they don't have to worry about their profitability. We do.