Q1-FY27 · Punit Goenka
We are going to be very, very prudent in our approach on the sports business and we will ensure that eventually this business will be profitable on a sustained basis for us.
Zee Entertainment Enterprises · tone and specificity signals across the available quarters.
Language signals
We are going to be very, very prudent in our approach on the sports business and we will ensure that eventually this business will be profitable on a sustained basis for us.
The significant portion will be in Q2 both from a revenue and cost perspective compared to Q1. Q2 should also see ad revenue boost given the major matches were telecast in that duration.
In the earlier era of Z, something like football would never even reach maybe 40-50 million viewers whereas now we are reaching 400 million. Even if non-FIFA we are able to achieve even half of that, that's still a large enough number for us to monetize.
This marks the first quarter in which our digital business has delivered a positive AIDA.
Even if you strip this quarter's revenue of that catchup revenue still Z5 is breaking even so that's something to factor in yes there is a one-time income but even without that and some syndication income Z5 has broken even.
We'll continue to see optimization in terms of both quality and quantity in our manpower cost.