Yaapdigital · tone and specificity signals across the available quarters.
Language signals
This is really the time for Indian independent companies like ours in a sector that is dominated by foreign players. The Indian advertising sector is very unique where almost 90% of the entire sector is dominated by foreign players. This is a great opportunity for a company like YAP and we have demonstrated that an independent Indian agency network can successfully compete at scale.
So the 18% EBITDA that we've done in H2 that is sustainable going ahead, pretty much sustainable give or take 1 or 2%.
We don't track cost of acquisition of a customer because most of our customer acquisitions is either through an inbound call or is through a referral. What we really look at is how quickly are we able to cross-sell across all our services. Typically if a customer comes in and buys one service for us, internally we have a benchmark that in the first 6 months can we actually upgrade them to buying more than one services.