V2 Retail · tone and specificity signals across the available quarters.
Language signals
Our older stores this year have already touched ₹1,200 rupees per square feet of sale, which was a next ideal milestone for our business. And all the new stores that we opened last year as well as all the new stores we have opened this year, both cohorts are performing better than ₹720-730 per square feet of sale.
Pure online cannot deliver the same value that we're delivering just because of additional cost associated with online only players. Our cost of retailing is around 18 to 19% whereas for pure online players logistic cost itself is around 65 to 70 rupees if you move goods from state to state.
The benchmark that we use for newer stores is they should be within 30% sales PSF of older stores. Our mature stores are already at ₹1,200 PSF. So the new stores contributing to EBITDA from the first month of operations itself is very encouraging.