Q1-FY27 · Pravin Sanyasi
Royal Challenge trademark has crossed 10 million cases on the trailing 12-month basis. This is a significant milestone for us especially because we are the challenger brand in that segment.
United Spirits · tone and specificity signals across the available quarters.
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Royal Challenge trademark has crossed 10 million cases on the trailing 12-month basis. This is a significant milestone for us especially because we are the challenger brand in that segment.
Smirnoff delivered approximately 350 crore NSV in fiscal 25-26 full year and think about it 250 crore in Q1 26-27. This growth underscores the scale and momentum of the brand driven by our local flavor innovation around minty jamun and mango mi.
Our historically stated double-digit growth construct with 5 to 6% P&A volume growth and 6 to 7% price mix stands and we are excited about our P&A double-digit growth aspirations.
The adverse volume impact in Maharashtra mathematically is accretive on the national price mix. Therefore, the reported overall price mix stands at 9.4% for the quarter and for prestige and above at 11.4%. But when we exclude Maharashtra from the equation, overall price mix normalizes to 5.4% and P&A NSV comes down to 8.4%.
Excluding Maharashtra, our PNA volume has grown by 6%. So it gives us rest of India is growing very healthily on NSV growth.
The bright side is the momentum in the top half of the portfolio. Strong growth in luxury, acceleration in the premium segment on the back of primary scotches and Smirnoff through flavor innovation.
Don Julio has crossed 100 crores in NSV on a 9-month basis, making it our fastest 100 crore plus innovation brand. As category creators and leaders, we envision that the next decade will belong to Don Julio in India.
We believe we have a clear line of sight on both opportunities and risk, backed by consumer-first strong innovation capability, differentiated liquid access, a national footprint and most importantly organizational agility.
The combination of macro tailwinds, a young and expanding consumer base, rising incomes and increasing premiumization with significant category headroom creates a compelling opportunity that we are well positioned to capture.
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