United Foodbrands · tone and specificity signals across the available quarters.
Language signals
Q3 has been a transformational quarter for our company. We delivered our highest ever quarterly revenue driven by record dining walk-ins which is a powerful validation of our brand strength and value proposition. Achieving this performance in a challenging demand environment underscores the resilience of our business model and the quality of our execution.
What we are seeing today is not one off actions. There are a lot of multiple levers that have been created over last several months. I think you should be looking at last six month period wherein we have seen improvement in transaction trend with all these structural initiatives in place. I strongly believe that this SSG improvement is sustainable and the momentum that we are seeing should continue.
The current level of marketing spend is the new steady state for our business. I'm not seeing this as a temporary spike. I think this is a structural step up and also 3% of sales marketing investment is very disciplined, targeted and also well below industry average.