TTK Prestige · tone and specificity signals across the available quarters.
Language signals
Unlike the last quarter where there was a disproportionate growth impact because of induction, this quarter the growth has been significantly distributed across categories. Induction cooktops, small domestic appliances, air fryers, cookware, cookers, it's been uniformly distributed across categories.
We are very clear—our focus is very clearly on premiumizing our portfolio. We have sort of sharpened on a few core categories where we are either leaders or we are potential leaders and we tend to focus on those six to seven categories very clearly.
This is not a sustainable growth. The demand would probably settle at a slightly higher level than before in our view. We do hope that this would continue while we do believe that this is not a sustainable consistent demand.
The current scenario of cost warrants that there is a price correction across the board and that should be visible in the coming months. Some of them have been initiated, some will get initiated.
The appliance business is going through a pricing war or a sort of a pricing aggression at this point of time. We do believe that it is transient in nature and it should sort of play out over a period of time.
These the new products that we're launching is also part of the reason of the growth that we are seeing today. I think they are clearly playing an accelerated role.