Digital Revenue Mix Target: 70% in 5 Years
Management expects digital to become dominant revenue stream (vs current 25-30%) as they convert existing traditional media assets to LED format, enabling multiple client slots per site.
Simcaadvertising · forward-looking guidance across the available source record.
Guidance tracker
Management expects digital to become dominant revenue stream (vs current 25-30%) as they convert existing traditional media assets to LED format, enabling multiple client slots per site.
Building on 75%+ growth in FY26, management expects sustained 25-30% minimum growth trajectory driven by digital conversion and new client acquisition including 15 cr SBI business already booked for FY27.
Permissions already obtained for converting 5 more media sites to digital LED format, expected to be operational within current fiscal year.
Exploring Bangalore with 5-6 billboard assets on asset management model requiring 8-10 cr investment once permissions commence.