Rupa & Company · tone and specificity signals across the available quarters.
Language signals
The main reason for decline in margin is because of the intense price competition going on in the market and our company adopted a policy of aggressive pricing strategies which impacted our realizations resulting in lower gross as well as operating margins.
We have rationalized this price since last quarter. So we are expecting that the sales volume will get up in the within this quarter or quarters to come. It would take time because the price has been rationalized recently.
We are focusing on other channels like e-commerce, export, modern trade. These are new channels which we need to focus on and new areas we are getting into. So in a recent trend we are seeing like the price market is becoming very price sensitive. So we are trying to create new portfolio where acceptance is more.
We project revenue growth of 10 to 12% in financial year 27 largely led by volumes and expect our EBITDA margin to be in the range of 9 to 10%.
The main reason for increase in EBITDA in quarter 4 is because of increase in gross margin and this is mainly because of change in product mix, at least.
So it's a very competitive innerwear industry is very competitive from last couple of years... We are focusing more on secondaries now, focusing more on retail. For that we have built up a strong retail team. We'll be focusing on secondary and on developing the retail network.