Market share erosion in core segments
Despite strong product launches, Hero's overall market share has been declining YoY and sequentially, raising concerns about competitive positioning.
HEROMOTOCO / Q4-FY24 / risks
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Hero MotoCorp · Material risks, their source context, and severity in the latest available quarter.
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Material risks this quarter
high
EV margin drag and subsidy dependence
EV business continues to impact overall margins by 130 bps, and profitability depends on subsidy regime and cost reduction, which are uncertain.
Premium segment ramp-up may be slower than expected
New premium models (Harley, Mavrick, Karizma) have seen lower-than-expected volumes; scaling up distribution and brand building may take time.