Q1-FY24 · Pavan Jain
We would be launching our two new businesses in the current financial year. The paints business would commence its commercial offering from Q4 FY 2024.
Grasim · tone and specificity signals across the available quarters.
Language signals
We would be launching our two new businesses in the current financial year. The paints business would commence its commercial offering from Q4 FY 2024.
Our long term goal is to be second largest player in the Indian decorative paints market, which is growing at a healthy double-digit pace.
We are actually protected from the vagaries of the market in this operation.
We are in investment mode, and like we said, we are looking at a three-year picture, where after the third year of full operation, we will be positive.
Our retail audit of stores...suggest that the inventory lying in the store is a small part of what we have sold till now, which means majority of it has been sold out.
I do maintain a mildly positive outlook, and the key word here is mildly positive, not a sudden change on caustic prices.
Our trailing 12-month consolidated revenue has crossed a record high of nearly INR 150,000 crore.
If you take Q1 of FY 2025 and if I remove Birla Opus from both left-hand and right-hand side, the market growth is marginally negative.
We have filed information with CCI regarding the practices found in the market with respect to the abuse of dominance by the dominant player.
The international demand for textiles, in general, has been subdued for last 4 or 6 quarters. And the international brands have been saddled with huge inventory for multiple reasons, and they have been trying to correct their inventories by purchasing less.
We will be launching our paints in Q4, so which is in the period January, February, March. And also the three of our plants, which we have disclosed, also in the report that you have in Ludhiana, Panipat, and Cheyyar, they have got their CTO, so they are expected to become operational in Q4.
We have not crossed INR 100 crore monthly revenue rate. We are inching towards that. What we are saying is that INR 100 crore for the quarter we have crossed Q2, and as we are moving from month to month, we are inching towards INR 100 crore of monthly revenue rate.
We are on track to exit this year with a high single-digit market share in the Indian decorative paints market.
Our sellout is very high. At any given time, none of our dealers is holding more than a certain couple of weeks or three weeks of stock.
We have kind of broken that comfortable ecosystem, and I think it's for the benefit of the consumer because there is better product, there is more choice.
We do not need to predict the future with 100% precision. What we need to do is stay prepared for multiple futures.
Birla Opus has become the number two brand in top-of-mind recall across India at the end of quarter two of FY 2026. Such brand recall within 18 months of our launch and 12 months of pan-India operation is quite unheard of in the marketing world.
We have committed to be number two as well as profitable within three years of full-scale operation. We will stay course on that.
We have successfully completed our rights issue with an oversubscription of nearly two times.
Our objective is to have a pan-India national distribution by the end of financial year.
I think it's fair to say that we are probably at a situation where we are stable to gently starting to improve.
We will be embracing a U3 world, which is uncertain, unpredictable, and unorthodox world in 2025.
Our sellouts are excellent... literally 65%-70% of what we have sold in has sold out.
We do not believe that we have any reason to be concerned about the caustic capacity coming up.
Birla Opus, the third largest decorative paints player, expanded its revenue market share by more than 300 basis points year-on-year.
We are not simply building a website, we're building a reliability at scale. We are making complex procurement feel effortless, dependable, and repeatable.
From our current estimates, we will exit FY 2027 at a breakeven level.
Our market share hypothesis is built not only on pricing, which is just one of the factors. Our market share hypothesis is firstly based on excellent product quality, excellent market working with influencers, which is contractors, which is a very attractive program for them.
We have a very aggressive plan of placing tinting machines and with a very high dealer penetration, and we are on track.
The global business conditions still remain little bit impacted by high interest rates, though inflation seems to be coming down, but still interest rates are expected to remain high.
In less than six months of pan-India operations, as per internal estimates, Birla Opus by itself has become India's number three decorative paint brand.
Our luxury and premium products are now contributing more than 65% to the company's revenue, a testimony to Birla Opus quality of products.
We are not giving a guidance or a target for next year, but Birla Opus by itself should be a double-digit share player is what our aspiration is.