Q1-FY24 · Sudhir Sitapati
Despite the tough market conditions, our performance in Q1 FY 2024 was ahead of our expectations on both volume and profit growth.
Godrej Consumer Products · tone and specificity signals across the available quarters.
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Despite the tough market conditions, our performance in Q1 FY 2024 was ahead of our expectations on both volume and profit growth.
We think our underlying volume trajectory, while not yet double digit, has significantly improved because of the shape of P&L.
Our general thing has been, put the investments up front, take the pain early, be patient in the results.
Our organic volume growth in India was 8%, reported 10% on a high base of 10%.
In Nigeria, for the first time, we saw currency appreciation. Normally, we have been seeing currency devaluation. So when currency depreciates, trade tends to stock up... In an appreciating currency, nobody likes to keep stock.
We are today announcing the formation of Godrej Pet Care, a subsidiary of GCPL. Pet Foods is already a INR 500 crore category, with many decades of late teen growth ahead.
This is the first quarter really in a regular quarter in a decade that overall HI shares we've gained, which is a very, very hard thing.
Our objective is always to defend our shares and to grow our shares. That is number one priority in a macro that's poor.
I have a feeling that this is a bit of a temporary drop and it should come back in the next two months.
We are now operating with approximately 30% of the erstwhile overheads and remain confident of achieving the business case.
We broadly feel that we will achieve our guidance for the year, both in the organic business and the acquired business, though the overall phasing may be more favorable to Q4 than Q3, given market conditions.
The demand environment in India is tough. The K-shaped recovery that all of us talk about continues. Premium is doing well... The balance is definitely under pressure.
We are not going to revisit this strategy now just because palm oil prices are inflated.
We would rather drop EBITDA margin than cut media, because we know that EBITDA margin comes back, and then that media helps you in the long run on volume growth.
In the case of incense stick, it's just a hard job of making sure that the product gets placed in an outlet.
This was the last weak quarter for margins, and we expect a return to normative levels in the first second half of FY 2026 for India.
We have now become the market leader in incense sticks, and we are growing at roughly 100% on incense sticks.
We have acquired the brand at an attractive valuation, roughly 4x of sales and 10x of EBITDA, which is significantly below market benchmark transactions.
Our consolidated reported volume grew by 8%, sales grew by 2%, EBITDA, including forex, by 16%, PBT by 18%, and PAT by 6%.
We launched Goodknight Agarbatti, India's only government-registered active-based anti-mosquito agarbatti, using a new molecule Renofluthrin which is 2x more effective.
The number one preference driver of a household insecticide is drop down, mosquitoes in the first 10 minutes.
Quarter three FY 2025 has been a tough quarter for GCPL. In particular, our India business has had a poor performance, which has been somewhat compensated by our international business.
We expect the majority of these issues to be transitory and hope that in Q1 FY 2025, Q4 FY 2025, both our volume and value growth will see sequential improvement, and by H1 of next year, we should start seeing margin growth as well.
We are definitely seeing an urban slowdown. Urban GT was anyway under pressure. Urban modern trade is a little slower than it used to be. We are seeing premium products not grow as fast as they were growing a few quarters ago.
I think the few quarters that we had of margin challenges are probably behind us.
Our objective continues to remain something I had said four years ago, and we've not fully achieved it, which is to get to 10% volume growth.
I think the peak of competitive intensity is indeed behind us.
We do feel that the household insecticide problem that plagued us for 10 years is probably behind us.
I think the overall consumer sentiment certainly seems to have improved after GST, and that is benefiting a lot of discretionary categories like laundry liquid and air care.
We are having a lot of green shoots on Cinthol body wash. Really we have to change our lens from soaps to cleansing, and look at the growth there.