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Revenue
₹2,163 Cr
verified against source
Revenue YoY
12%
reported change
EBITDA
Pending
latest reported figure
Source
screener in
record provenance
Actual signal trajectory
Where this quarter sits.
Quarter read
What the record says.
Brainbees Solutions (FirstCry) reported consolidated revenue of ₹8,547 crore for FY26, up 12% YoY, with adjusted EBITDA growing 24% to ₹486 crore. India multi-channel revenue grew 9% YoY, with Q4 showing 11% growth driven by offline initiatives (mid-teens GMV growth) and online delivery improvements (RocketBees now covering 62 cities, 40%+ of online volumes). International revenue grew 10% but faced margin pressure from horizontal competition; losses reduced 35% to ₹90 crore. GlobalBees core categories grew 28% with 4.9% adjusted EBITDA margin. Management guided for superior FY27 growth across India multi-channel, with gross margin recovery from transitory manufacturing cost pressures expected by Q2. Key risks include sustained irrational competition in diapers (15% of GMV) and Middle East geopolitical headwinds impacting international consumer sentiment.
Colored figures show movement against the previous available record.
Guidance to track
- Management expects FY27 India multi-channel GMV growth to be significantly higher than FY26's 11%, driven by RocketBees, quick commerce, and offline initiatives.
- Quick commerce deliveries are expected to cross roughly 10% of overall online B2C shipments in FY27.
- The transitory gross margin loss from rupee depreciation and crude-linked raw material prices will be fully recovered by Q2 FY27 as price increases are passed to customers.
- Company plans to open roughly 100 stores (franchise + company-owned) in FY27, resuming store expansion after a pause in FY26.
Risks flagged
- Heightened competitive intensity in the diapering category (15% of GMV) from quick commerce and horizontal players is pressuring growth and margins, and may persist for 4-6 quarters.
- Moderation in consumer sentiment and import complexities in the Middle East due to geopolitical tensions could slow international revenue growth and delay break-even.
- RocketBees and quick commerce initiatives require upfront investment (40-60 bps impact) before network maturity, potentially pressuring near-term margins.
- Management declined to quantify expected margin benefits from AI initiatives, citing early stage, leaving uncertainty around the magnitude of future savings.
Key quotes
- We continue to remain free cash flow positive for the entire FI26 for the console business.
- The real impact of rocket bees you will see as more and more customers get impacted and build their repeat cohorts and build their frequency while having great customer experience.
- We believe that at least it's probably a four to six quarters sort of a phenomena it'll go away.
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