Competitive pricing pressure in music streaming
Competitors like Spotify and JioSaavn have reduced subscription prices, potentially pressuring ENIL's pricing strategy and delaying Ghana's breakeven.
ENIL / Q3-FY26 / risks
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Entertainment Network (India) · Material risks, their source context, and severity in the latest available quarter.
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Material risks this quarter
medium
Sustained weakness in radio advertising
Radio ad demand remains muted with cautious advertiser sentiment; recovery is uncertain and may be delayed further.
Rising marketing costs in digital ecosystem
Increased competition for digital ad spend from short-form video and other platforms is driving up performance marketing costs, impacting subscriber acquisition efficiency.