Q2-FY26 · Mohan Goenka
This quarter we have seen a transformational policy development by the government of India to reduce GST rates across key FMCG categories.
Emami · tone and specificity signals across the available quarters.
Language signals
This quarter we have seen a transformational policy development by the government of India to reduce GST rates across key FMCG categories.
We are very confident that it will be recovered in Q3. We have seen a bit of recovery in October itself.
Kesh King faced significantly challenge from the D2C brands particularly for hairfall categories. Most of the D2C brands are science-backed. So that is the need of the young consumers.
Our strategy of purposeful innovation and premiumization continues to gain traction.
We have engaged KPMG to drive a future ready supply chain transforming across omni channel operations.
The next growth driver should come from rural and our focus would be increasingly going into rural markets.