Colgate Palmolive (India) · tone and specificity signals across the available quarters.
Language signals
We are the leaders of the oral care category by far. Like I've said numerous times during this presentation, that's both a privilege and a responsibility for us to take this very important category forward in this country.
If you are looking for a perspective on our margins going to continue to expand at the rate that they have between last year and this year, the answer is most definitely not.
We do expect the category growth, consumption growth activities that we've initiated along with positive macros in rural that we're seeing rural grow faster than urban, and we continue to see green shoots there.
We believe that the strategy that we have... is the right strategy. It's working for us, and we will continue to execute against this strategy.
Our objective would be to drive that top-line both volume and value and what is required to deliver that. I would not give a guidance on any particular level at this point.
We are not actually seeing down-trading in the market. The reason for the slowing volume growth... is actually consumers titrate the amount of toothpaste that they use.