Anerut Johi · ICICI Securities
evasiveDetails on Cello pens brand acquisition structure, revenue potential, and UNOMAX strategy.
We are entering into an agreement with BIC for the pen brand itself... CPIW will acquire and lease to Cello World... it is a little premature for me to give you revenue numbers... we will be issuing a separate note... we will be running both brands simultaneously.
