Q1-FY24 · Varun Berry
Our revenue growths were 9%, which actually incorporated a transaction growth of 9% as well. Operating profits grew by 37%, and our market share was stable.
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Our revenue growths were 9%, which actually incorporated a transaction growth of 9% as well. Operating profits grew by 37%, and our market share was stable.
The local players, because of the pricing actions that they're taking in their small vicinities, have gained a little bit of market share. That's a phenomena that we've seen in the past as well.
The priority for us is growing our top line and making sure that we get the volumes and the shares which are required, and with that will come the margins.
I would not mind if my margins stay at 16% rather than going to 18%, but it's important that we drive top line.
We are not interested in the B2B business because that disrupts our distribution efforts. So we are purely concentrating on the B2C business.
The good news is that the volume growths are now coming close to double digits, and that's what's gonna keep us in stead as we go forward.
The Tiger always takes two steps backwards before it launches itself. We are in that position where we've taken those two steps backward and now we are in the position to launch ourselves.
We've been able to create a war chest for ourselves to be able to spend if we need to, in specific territories, specific states against specific players.
The delta between volume and revenue will remain at about 6%, 7%, 8% for the coming two or three quarters.
We've got to be vigilant. You can charge a premium, obviously you've got strong brands, so you can charge a premium to all of these players, but the premium has to be within a band. If it goes beyond that band, then they start to hurt you in pockets.
In times like this, even throwing money is throwing money at the wall. So we've got to make sure that the demand corrects before we start to do that.
We don't give any guidance. Which guidance did we give? Did we give any guidance on EBITDA margin?
We are selling a product which is INR 115 a kilo, and we are delivering profits which are top quartile for any food company across the world.
We are trying to make sure that we balance this. We are here for the long term, not operators who look at a quarter and a quarter.
The first decile contributes to 53% of the business. That deserves a very differential treatment from a route-to-market standpoint.
I think this is the lull before the storm. Now we are looking forward to a very aggressive top-line growth as we move forward.
I would certainly think that we should be looking at getting to double digits in due course because there seems to be a very positive sentiment around consumer goods and especially foods.
Our focus on competitiveness is going to be very, very clear. From that standpoint, there might be some changes in the margin structure because I think if we have to get aggressive top-line growth, then we might have to look at a slight haircut as far as margins are concerned.
Our focus as we go forward, is gonna be to make sure that we grow the top line aggressively, even if we don't keep growing the margins at the rate that we've been growing them in the last 10 years.
I would say 19 is our peak. We've gotten to that. That probably is something that we will try to achieve, we'll aspire for. But I would say more in the space of growing the profit on an overall basis through a more aggressive top line growth.
The fact is that regional competitors have been raising their heads... they are in that honeymoon phase at this point in time, where they are throwing in product. I think it'll be, in a few months when, the verdict will be out, whether they're successful.
Our inflation for the block of commodities that we buy, for us, was approximately 11%, with the RPO and Cocoa leading this inflation.
We are taking 6%-6.5% price increase, which will be enough to get our absolute profit up to level.
Pricing obviously impacts consumers. It impacts categories. It impacts everything. So pricing is always the last trigger for us.
We were first of the block moving to INR 10 and INR 5 with more biscuits.
We will be upping our investment on the brand. I believe that we need to do more.
We are already the second largest player in cheese slices after the market leader.
Frankly, we are gonna drive top line hard this year. It's tough. The year, you know, what, what, how the last year ended will sort of, you know, continue for a few months. But we are hoping that as the monsoons start to come and, you know, the, the election results come, et cetera, things will look much better.
If you go way over the top, then even a new player can come in and, you know, start to eat at, you know, bite at your ankles, in some way or form. And we've learned it.
Our focus from biscuits can never go away, because that's a bulk of our business, and growth on biscuits will always be a very important focus for us. However, the objective really will be that the adjacency business grows at one and a half times what our biscuit portfolio grows at.
We are hoping that these are clear signs of recovery of the slowdown that we've seen in the subsidiary industry.
We are comfortable in the zone that we are today, and we would like to stay within that zone and try and make sure that our profit growths are higher than our revenue growth as we go forward.
The succession planning is in play, and it will definitely be clear to you in the next three or four months.
We have a very efficient network in these and we will keep driving them to higher levels.
The true barometer is this B2C business which is 75% like I called out which is growing at a very good healthy clip.
We are also evaluating alternate energy sources as long-term solutions to mitigate fuel supply disruptions.