BLUESTONEJEWELLERYANDLIF / guidance tracker

Keep management guidance in view.

Bluestone Jewellery and · forward-looking guidance across the available source record.

Research layer active

Guidance tracker

What management said would happen.

~20% annual store growth

Management plans to add approximately 20% more stores per year (about 68 stores in FY27) to expand distribution.

expansion

Marketing spend to remain at ~6% of revenue

Marketing spend will be maintained at around 6% of revenue in absolute terms, with incremental budget allocated to brand building.

growth

ESOP charge to decline to ~₹28 crore in FY27

ESOP cost is expected to drop from ₹93 crore in FY26 to ₹58 crore in FY27 and further to ₹28 crore in FY28.

other