Q1-FY24 · Abhijit Roy
We had the highest gain in market share in the industry in quarter one, and we had the highest profitability growth, which is the operating profit growth, in quarter one of this year in the industry.
Berger Paints (I) · tone and specificity signals across the available quarters.
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We had the highest gain in market share in the industry in quarter one, and we had the highest profitability growth, which is the operating profit growth, in quarter one of this year in the industry.
We are very clear in our head that we have no intention... we are not getting into other categories. We are going to remain in paint and waterproofing segment.
The discounting has gone up a little bit marginally.
Strong double-digit volume growth, highest market share gain amongst listed players on year-on-year and quarter-on-quarter basis.
The initial hype that was there, I think, has come down somewhat. The fear factor or the amount of noise that was there has dissipated to a large extent.
We are in cash surplus, which is the normal situation for us. As of June 2024 end, we had a surplus of INR 657 crores.
We continue to gain market share, market share above 20% within the listed company space.
The initial euphoria is over completely. That's gone. Now is the time when people start realizing that it is not very easy to get additional margin.
We have been consistently outperforming the industry, resulting in market share gain.
We had a growth of about 2.8% on a standalone basis. However, we registered strong growth in the two or three-year compounded basis of 12.2% and 16.7% respectively.
The volume value gap will get much reduced in Q3, and it will be very clear when the results come out.
We maintain double-digit growth outlook for quarter three. Profitability expected to sustain in quarter three on moderation of raw material prices. However, impact of geopolitical situation on commodity prices can be a concern.
We believe that we have continued to gain market share in quarter two in spite of the muted performance.
The volume-value gap, which existed because of the price drop which had happened last year, was partly mitigated through product price increase undertaken in this quarter and improvement in product mix.
I think that fear is built up too much, I would say, in the minds of the analysts much more. I do not see that as a big fear existing.
It was a tough quarter due to excessive rains. We had a high single-digit volume growth with low value growth.
Our guided band has been the 15%-17%. We would like to remain there. If we see that we are having the luxury of spending a little bit more, we would like to invest in brand building a bit more than what we are doing even today.
We have increased it from last year levels almost by 22%, 23% possibly, and that's on television and digital put together.
We have likely gained market share. Amongst the top four companies, we have definitely gained market share with the highest revenue growth rate.
If push comes to shove, we would prefer to maintain our market share, and have a little bit of dilution on the margin.
It is in the interior, where we have some work to do. ... It is in the category of luxury, there it is dominated by the leader.
We have managed to gain market share over last year. There is nothing much to worry on that count.
We are not interested in this game of no profit or less profit and trying to do some sale somehow. That's not what we are interested in.
The volume-value gap is expected to bridge due to waning of price decrease impact in the coming quarters.
October was negative, November slightly positive, December more positive, January slightly more positive than December, so it's improving month-on-month.
The mix change will be probably be about 3%-3.5%, you know, on account of the low-value, high-volume products selling much more than other products.
We don't want to say that, you know, we will grow at double-digit and then land up with 4-5%.
The volume growth was 13.9% and value growth 2.7%. The gap was quite large, in fact.
We will still remain in that range, you know. We won't change our guidance. We will remain in that 15%-17% range.
I think, you know, after two months, you know, I think, we are gearing down to the thought that this is a competition which is serious, but, you know, it has not started impacting us in a strong way as of now.
We have been consistently gaining market share. In financial year 2022, we are at 18.9. It improved to 19.3, then to 19.5, and this year we have seen the highest increase, going up to 20.3%.
The competitive intensity has been there in this industry for long years. It's not as if it hasn't been there. It has been always strong.
In the paint business, you can't do dramatic stuff. It has to be slow and steady. That's what we have been doing.
We are slightly boring but consistent.
It is self-evident from this price increase itself that Birla has actually increased more than what the industry has done.
We have not increased or decreased our spends. Our spends remain at our market share, sort of, you know, which is 20%.