GST transition impact on consumer demand
Price increases on products above ₹2,625 (from 5% to 18% GST) may dampen consumer demand, especially in wedding and formal wear segments.
Aditya Birla Lifestyle Brands · risk themes across the available quarters.
Bear-case history
Price increases on products above ₹2,625 (from 5% to 18% GST) may dampen consumer demand, especially in wedding and formal wear segments.
The closure of Forever 21 continues to impact reported revenue growth for the emerging business segment, though the effect diminishes from Q3.
Management noted that Diwali was 'okay' and overall consumption has not yet shown a visible uptick despite government measures.
The innerware business remains loss-making despite strong retail LFL, with management prioritizing growth over near-term profitability.
December demand moderated due to wedding date shifts; festive season partly fell in previous quarter, impacting Q3 growth.
GST cut on apparel below ₹2,500 and increase above ₹2,500 results in a small net negative for the company.
Management expects innerwear to become profitable only by FY28, with no specific margin target; losses halved but path to breakeven remains gradual.