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BRITANNIA Consumer 31 Oct 2023

Britannia Industries Ltd — Q2 FY24

Britannia reported Q2 FY24 revenue of ₹4,370 crore, flat YoY, with volume growth of just 20 bps.

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Revenue ₹4,433 Cr +1%
EBITDA ₹801 Cr +21%
PAT ₹586 Cr
EBITDA Margin 20%
Duration
Read Time 1 min read

✓ Verified against BSE filing

2-Minute Summary

✦ AI-Generated from Full Transcript

Britannia reported Q2 FY24 revenue of ₹4,370 crore, flat YoY, with volume growth of just 20 bps. EBITDA grew 21% to ₹801 crore, with margins expanding to 18.3% driven by cost efficiencies and benign input costs. Revenue growth was muted due to a high base (22% YoY last year), rural demand slowdown, and increased competition from regional players. Management highlighted that market share gains continued, but the premium over competitors remains at the top end of the band, requiring vigilance. Innovation contributed an annualized ₹200 crore. Guidance remains absent; management declined to comment on margin trajectory. Key risks include potential commodity inflation from geopolitical tensions and sustained rural weakness. The company is focused on distribution expansion and cost efficiencies to drive recovery.

Promises0 met · 2 missedRisks4 trackedTranscriptfull text
Research workspace

Focused Modules

Claim Ledger 54% answered

Did management answer the analysts?

12 analyst questions audited, 3 evaded or deflected.

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Promises 2 promises

Promise Tracker

0 delivered, 0 close, 2 missed.

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!Risks 4 risks

Risk Intelligence

Rural Demand Slowdown

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Transcript Full text

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Quarter Snapshot

Volume Growth 0.2%
+0.2% YoY

Volume growth was flat at 20 bps YoY, reflecting weak demand and high base.

Direct Distribution Reach 2.73M
+0.63M vs Mar 2019

Direct outlet coverage increased from 2.1 million in March 2019 to 2.73 million in September 2023.

Innovation Annualized Revenue ₹200 Cr
New

Innovations like Jim Jam Pops and 50/50 Golmaal are running at an annualized revenue of ₹200 crore.

Cake Market Share 35%
Stable

Britannia holds approximately 35% market share in the cake category.

What Changed vs Last Quarter

Comparing Q2 FY24 vs Q1 FY24
3 dropped4 new risk4 risk resolved
DROPPED
Capex of INR 400-450 crore for FY24

Capital expenditure for FY24 expected to be around INR 400-450 crore, primarily for ongoing factory expansions in Ranjangaon, Bihar, and Orissa.

DROPPED
A&P spend to remain at 3.5-4% of revenue

Advertising and sales promotion spend will stay around 3.5-4% of revenue, normalized post-COVID.

DROPPED
Volume growth expected to recover through the year

Management expects volume growth to improve as pricing actions annualize and market conditions normalize, with high single-digit volume growth possible.

NEW RISK
Rural Demand Slowdown

Rural growth has turned lower than urban, impacting overall volume growth. Management noted a clear slowdown in rural economy.

NEW RISK
Commodity Inflation from Geopolitical Tensions

Management flagged potential escalation in commodity prices due to Middle East and Russia-Ukraine conflicts, which could pressure margins.

NEW RISK
Regional Competition and Price Band Pressure

Regional players are becoming active again as commodity prices soften, forcing Britannia to take pricing actions to stay within a competitive premium band.

NEW RISK
Salty Snacks Test Market Uncertainty

After three years of test marketing, management remains unsure about a national launch, citing intense competition and lack of clear differentiation.

RISK GONE
Local competition intensifying

Local players have gained market share by offering aggressive pricing and schemes, particularly in biscuits and rusk categories.

RISK GONE
Wheat flour inflation risk

Flour prices have seen low single-digit inflation and could rise further due to poor production, potentially pressuring margins.

RISK GONE
Sluggish rural and traditional trade demand

Rural markets and traditional trade have been sluggish, impacting volume growth; recovery timeline uncertain.

RISK GONE
Margin pressure from price reversals and higher A&P

Price reversals of 1.8% and increased A&P spend have compressed margins sequentially; further price cuts could weigh on profitability.

Fast read

Guidance and risk preview

Top guidance No explicit guidance detected

Guidance details appear as transcript coverage expands.

Top risk Rural Demand Slowdown

Rural growth has turned lower than urban, impacting overall volume growth.

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