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Britannia vs HUL Q4 FY26

Side-by-side earnings comparison across financial stats, AI summaries, management guidance, risks, quotes, and accountability signals.

Britannia

neutral medium

Britannia reported Q4 FY26 revenue of ₹4,686 crore, up 7.1% YoY, with EBITDA of ₹768 crore (+6% YoY) and PAT of ₹678 crore (+21.1% YoY, boosted by tax reversals).

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HUL

bullish high

HUL delivered 8% revenue growth in Q4 FY26, the highest in 12 quarters, driven by 7% underlying sales growth led by volumes.

Read HUL analysis →

Result Snapshot

Revenue₹4,686 Cr₹16,351 Cr
Revenue YoY7.1%8.0%
PAT₹678 Cr₹2,994 Cr
PAT YoY21.1%4.0%
EBITDA Margin16.4%23.0%
Sentimentneutralbullish

Verdict

Stronger quarter HUL

HUL had the stronger quarter on this simple score because its revenue growth plus EBITDA margin beat Britannia. Revenue growth is compared first, with EBITDA margin used as the quality check.

AI Summary

Britannia

Q4 FY26 · Consumer

Britannia reported Q4 FY26 revenue of ₹4,686 crore, up 7.1% YoY, with EBITDA of ₹768 crore (+6% YoY) and PAT of ₹678 crore (+21.1% YoY, boosted by tax reversals). Domestic volume growth was ~5.5%, but headline growth was dragged by a dual-pricing issue in wholesale/rural channels (competitors sold at ₹4.5/₹9 vs. Britannia's ₹5/₹10) and West Asia conflict disrupting international shipments. Management expects these headwinds to normalize in Q1 FY27. E-commerce salience rose to 6% of domestic sales (12% adjusted for low-price packs). Cost pressures from fuel and laminate inflation are being mitigated via calibrated price increases and aggressive cost efficiencies. Risk: if dual-pricing normalization delays or input cost inflation accelerates, margin recovery could be slower than anticipated.

Guidance read
Calibrated price increases from Q1 FY27: Management plans selective price hikes and grammage adjustments starting Q1 FY27 to offset input cost inflation. Domestic growth to normalize by end of Q1 FY27: Expects the dual-pricing impact on wholesale/rural channels to resolve and growth to recover to high single digits. International supply chain fully operational by mid-May: Manufacturing for North America moved back to Mundra from Oman to bypass West Asia shipping disruptions. Continued aggressive cost efficiency programs: Cost efficiency initiatives (10x vs 2013-14) will continue, targeting savings to offset inflation.
Risk read
Key risks include Dual-pricing normalization delay — If competitors do not fully revert to ₹5/₹10 packs, Britannia's wholesale/rural channel growth may remain subdued.; Input cost inflation from fuel and laminate — Fuel and laminate prices have risen due to West Asia conflict; if sustained, margins could be pressured despite hedges.; West Asia conflict impact on international business — Vessel unavailability and demand slowdown in West Asia hurt Q4 international revenue; recovery depends on geopolitical stability.; Competitive intensity in biscuits — Number two player claims double-digit volume growth, potentially gaining share in channels where Britannia is under pressure..
Promise ledger
Of 1 tracked promise, management 0 met, 0 close, 1 missed.

HUL

Q4 FY26 · Consumer

HUL delivered 8% revenue growth in Q4 FY26, the highest in 12 quarters, driven by 7% underlying sales growth led by volumes. EBITDA margin at 23.7% came at the higher end of guidance, with PAT before exceptional items at ₹2,711 crore (+4% YoY). Growth was broad-based across segments, with home care and beauty & well-being leading. Management highlighted strong execution in quick commerce, premiumization in personal care, and a turnaround in lifestyle nutrition. For FY27, they expect better performance than FY26 despite geopolitical volatility and input cost inflation of 8-10%. Medium-term margin guidance remains 22.5-23.5%. Key risk: sustained crude inflation and currency depreciation could pressure margins and require further pricing actions.

Guidance read
FY27 to be better than FY26: Management expects FY27 performance to exceed FY26, driven by portfolio transformation and execution improvements. Medium-term EBITDA margin guidance 22.5-23.5%: Margin guidance maintained at 22.5-23.5% for the medium term, with flexibility to operate at lower end if cost pressures persist. Price increases of 2-5% already taken: Calibrated price increases of 2-5% implemented across home care and personal care to offset input cost inflation. ₹2,000 crore capex in premium formats: Capital investment of ₹2,000 crore planned for expanding capacity in premium formats across home care, personal care, and beauty.
Risk read
Key risks include Sustained crude inflation and currency depreciation — Crude-linked commodity costs and rupee depreciation could increase input costs beyond current 8-10% inflation, pressuring margins.; El Niño impact on rural demand — Below-normal monsoon forecast (92%) could affect rural incomes and demand, though reservoir levels and MSPs provide some buffer.; Competitive intensity limiting pricing power — If competitors do not follow price hikes, HUL may need to absorb cost inflation or lose market share, potentially impacting margins.; Mass skincare portfolio drag — Mass skincare (Glow & Lovely, talcum powders) remained subdued, weighing on overall beauty segment growth despite premium strength..
Promise ledger
Of 2 tracked promises, management 1 met, 1 close, 0 missed.

Key Numbers

Britannia

Q4 FY26 · Consumer
Domestic volume growth 5.5%
+5.5pp YoY

Volume growth in Q4 FY26 was ~5.5% in grammage terms, driven by healthy retail demand.

E-commerce salience 6%
+2pp YoY

E-commerce contributed 6% of domestic sales in FY26 vs 4% in FY25; adjusted for low-price packs, it's ~12%.

Adjacency growth in e-commerce 2.7x
+170% YoY

Newer adjacency categories (cakes, rusks, wafers) grew 2.7x in e-commerce, outpacing biscuits.

Quick commerce share of e-commerce 70%
+20pp YoY

Quick commerce now accounts for 70% of Britannia's e-commerce sales, expected to reach 85%.

HUL

Q4 FY26 · Consumer
Underlying Volume Growth (UVG) 6%
+6pp YoY

Highest quarterly volume growth in 12 quarters, driven by market development and channel expansion.

Liquids Portfolio Turnover ₹4,000 Cr
+double-digit YoY

Home care liquids crossed ₹4,000 crore turnover, gaining market share through format innovation.

Beauty & Well-being ARR ₹1,200 Cr
+quadrupled YoY

Beauty and well-being portfolio quadrupled over the last year, now at ₹1,200 crore annual run rate.

Body Wash Market Share Gain 400 bps
+400bps YoY

Body wash gained 400 basis points market share, driven by premiumization and market development.

Management Guidance

Britannia

Q4 FY26 · Consumer
G

Calibrated price increases from Q1 FY27

Management plans selective price hikes and grammage adjustments starting Q1 FY27 to offset input cost inflation.

Management guidance revenue
G

Domestic growth to normalize by end of Q1 FY27

Expects the dual-pricing impact on wholesale/rural channels to resolve and growth to recover to high single digits.

Management guidance growth
G

International supply chain fully operational by mid-May

Manufacturing for North America moved back to Mundra from Oman to bypass West Asia shipping disruptions.

Management guidance expansion

HUL

Q4 FY26 · Consumer
G

FY27 to be better than FY26

Management expects FY27 performance to exceed FY26, driven by portfolio transformation and execution improvements.

Management guidance growth
G

Medium-term EBITDA margin guidance 22.5-23.5%

Margin guidance maintained at 22.5-23.5% for the medium term, with flexibility to operate at lower end if cost pressures persist.

Management guidance margins
G

Price increases of 2-5% already taken

Calibrated price increases of 2-5% implemented across home care and personal care to offset input cost inflation.

Management guidance revenue

Key Risks

Britannia

Q4 FY26 · Consumer
R

Dual-pricing normalization delay

If competitors do not fully revert to ₹5/₹10 packs, Britannia's wholesale/rural channel growth may remain subdued.

medium · analyst_question
R

Input cost inflation from fuel and laminate

Fuel and laminate prices have risen due to West Asia conflict; if sustained, margins could be pressured despite hedges.

high · management_commentary
R

West Asia conflict impact on international business

Vessel unavailability and demand slowdown in West Asia hurt Q4 international revenue; recovery depends on geopolitical stability.

medium · management_commentary

HUL

Q4 FY26 · Consumer
R

Sustained crude inflation and currency depreciation

Crude-linked commodity costs and rupee depreciation could increase input costs beyond current 8-10% inflation, pressuring margins.

high · management_commentary
R

El Niño impact on rural demand

Below-normal monsoon forecast (92%) could affect rural incomes and demand, though reservoir levels and MSPs provide some buffer.

medium · analyst_question
R

Competitive intensity limiting pricing power

If competitors do not follow price hikes, HUL may need to absorb cost inflation or lose market share, potentially impacting margins.

medium · analyst_question

Key Quotes

Britannia

Q4 FY26 · Consumer
We have a very efficient network in these and we will keep driving them to higher levels.
Rakshit Hargave · Managing Director and CEO
The true barometer is this B2C business which is 75% like I called out which is growing at a very good healthy clip.
Vipin Kataria · Chief Commercial Officer

HUL

Q4 FY26 · Consumer
Our number one priority will be to protect our competitiveness and our consumer franchise and to strengthen our consumer franchise and in that sense drive profit through revenue accretion.
Priya Nayer · CEO and Managing Director
We are confident of fiscal year 27 to be better than fiscal year 26 despite all the volatility that we are seeing in the market.
Nanjan Gupta · CFO