ORIENTBELL / guidance tracker

Keep management guidance in view.

Orient Bell · forward-looking guidance across the available source record.

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Guidance tracker

What management said would happen.

Q4 margins expected to be better than Q3

Management stated that Q4 historically performs better than Q3 in terms of margins, and if gas prices remain stable, operational leverage will drive margin improvement in the final quarter.

margins

FY27 TV advertising to increase significantly

The company plans to invest much more aggressively on TV advertising in FY27, expanding beyond current markets (Hindi, Bengali, Marathi channels) to cover additional states like Tamil Nadu and Andhra Pradesh.

marketing

OBTV expansion strategy prioritized: renovation over new additions

FY27 priority will be revamping and expanding existing 300+ OBT stores (renovation, rebranding, display upgrades) rather than aggressive new store openings. Some new OBTs will be added but as secondary priority.

expansion

Tile-on-Tile national rollout planned for next financial year

The TOT (Tile-on-Tile) product is currently commercially live in selected North Indian markets. National rollout is planned for the next financial year (FY27) with a slow, deliberate market-by-market build-up approach.

expansion