Linc · tone and specificity signals across the available quarters.
Language signals
Over the last few quarters, our growth has been measured rather than aggressive, but this has been a conscious choice. Our focus has been on strengthening the product portfolio and building long-term growth drivers rather than chasing short-term expansion.
There has been no price decrease which we have taken. There is a change in the composition of product. We realized that you know it is a big chunk of the market size and we've introduced few products at the 5 rupee MRP price segment and with increasing numbers in that price segment of course the ASP is expected to drop slightly.
In export markets it takes slightly longer to build and develop those markets because the feet on street, the sales team are purely at our distributors' disposal.
Every year there has been some of the other issue—this year it's the Middle East war which has also actually affected our business. If we actually look at the peak of each and every country that we have exported to and the peak we have reached, probably our export if we try and achieve that in a single year and there are no disturbances, we would be at a 30-40% higher number than what we are today.
The geopolitical situation has far outweighed the benefits of the rupee depreciation. Our imports are probably significantly higher, so it was hedging us to that extent.
We launched some products like twin which was pen with a pencil. We launched a pen with a stylus called Linc Touch. It's not necessary that all your developments will materialize and succeed. But if you don't keep trying you will never get the next Pentonic.