Khadim India · tone and specificity signals across the available quarters.
Language signals
The degrowth has come mainly due to closure of stores and also less push of primary sales to the franchises. Once that the store closure has been done, I think there will be no further store closure and sales will remain the same.
Khadim is mainly a middle-class brand. So we have to keep our foot strong in the middle-class segment and try out some premiumization where we promote the middle class to buy some premium product like British Walker and Sharon.
The raw material increased around 20 to 25% compared to February. But still we have also increased our MRP and trying to remain competitive. The raw material price is very volatile, the petroleum product which is one of the key component in our segment.