ICICI Prudential Asset Management Company · tone and specificity signals across the available quarters.
Language signals
SIP is the way India saves. Even when there was no systematic investment plans by mutual fund there was a recurring deposit with banks so customers always preferred every monthly. It has got nothing to do with the size of SIP. If the quality of sales is good, it will sustain. If the quality of sales is not good, it will not sustain.
Mutual fund has become a pull product from a push product only because we charge less. SEBI has just changed the way we charge and this structure almost at 100 basis point he gets a product which is actively managed the customer.
Let it become big. So let it become that material otherwise we'll spend too much time discussing that where it is not. I would rather first make it big so that it is material to discuss that today it is not that big versus the overall P&L.
If you manage money carefully and you give a risk adjusted good return to the customer, your AUM keeps growing.
We do not see that changing at all.
It is better to be overinvested as far as creating capabilities and capacities is concerned.