Bluestone Jewellery FY26 Annual Earnings Summary
3 quarters covered · ₹1,922 Cr revenue · ₹103 Cr PAT · 15.6% average EBITDA margin.
Quarter-by-quarter progression
Management promises made during the year
Promise tracking available after 2+ quarters of coverage.
Risks flagged during the year
Rapid gold price increases can pause consumer purchases; management noted customers prefer stable prices.
Q4 FY26 · highSharp gold price increases have led to lower inventory turns (1.13x) and a shift in mix toward plain gold, pressuring gross margins.
Q1 FY26 · mediumAnalyst raised concern about declining inventory turns; management attributed to young store mix and gold price inflation.
Q3 FY26 · mediumSharp rise in gold prices drove market demand toward commodity and investment categories (coins, chains) where BlueStone is under-indexed, potentially impacting revenue mix and growth.
Q4 FY26 · mediumManagement plans to phase out franchisee stores (67 stores) by FY27-28, which could disrupt operations if not managed smoothly.
Q4 FY26 · mediumComparisons with peers show lower inventory turns; management attributes this to business model differences but it remains a concern.
Q1 FY26 · lowOne-time franchisee settlement costs impacted other expenses; management is exiting franchise contracts.
Q3 FY26 · lowAnalyst noted BlueStone's reported growth (27.4%) was lower than peers; management attributed this to reporting only retail sales vs primary sales, but the gap may persist.
Q3 FY26 · lowAnalyst raised concern about potential P&L impact from mark-to-market on hedge positions; management clarified hedging protects P&L, but complexity may cause investor confusion.
What changed through the year
Q1 FY26 · Store expansion continues
Management plans to continue rapid store rollout, leveraging omni-channel model to convert online demand.
Q1 FY26 · Margin improvement from operating leverage
As new stores mature, contribution margins and EBITDA margins are expected to improve further.
Q1 FY26 · Marketing efficiency gains
Marketing spend as % of revenue declined to 6.9% from 12.2% YoY; management expects continued efficiency from digital platforms.
Q3 FY26 · Store additions of ~70 in FY26
Management expects to add around 70 stores in FY26, consistent with historical run rate.
Q3 FY26 · A&P spend to remain around 6% of sales
Management guided that A&P as a percentage of sales will be pegged at approximately 6% going forward.
Q3 FY26 · Q4 revenue expected between ₹620-630 crore
Based on current trends, Q4 revenue is estimated to be in the range of ₹620-630 crore, implying ~35% YoY growth.
Q4 FY26 · ~20% annual store growth
Management plans to add approximately 20% more stores per year (about 68 stores in FY27) to expand distribution.
Q4 FY26 · Marketing spend to remain at ~6% of revenue
Marketing spend will be maintained at around 6% of revenue in absolute terms, with incremental budget allocated to brand building.
Q4 FY26 · ESOP charge to decline to ~₹28 crore in FY27
ESOP cost is expected to drop from ₹93 crore in FY26 to ₹58 crore in FY27 and further to ₹28 crore in FY28.